MatchaBar

MatchaBar was looking to both push the limits with their packaging and seek innovative ways to communicate their playful and witty messaging to customers.

Challenge:

We needed to figure out a way to deliver 25 unique messages across 5 sku’s within their current specs, while ensuring that distributors received an assorted selection.

Solution:

This was a perfect opportunity to utilize the advantages of our Digital+Flexo Hybrid press. The digital engine accommodated the variable data requirement, while the flexo capability allowed MatchaBar to continue to use their specified Pantone colors. We used a white opaque BOPP film with a matte lamination for complete water resistance, exceptional durability, and a silky smooth tactile experience. Innovation with no compromise in quality. We like that. So does MatchaBar.

What we did

  • Matte Lamination
  • HD-7 Expanded Gamut
  • Variable Data
  • Hybrid Digital + Flexo Printing
  • Press Proofing
  • Custom Ink Drawdowns
  • Brand Consultation
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