Ballast Point, famous for their Sculpin IPA, wanted to impress with their new barrel-aged 12% ABV offering: Barrel Aged Victory at Sea Imperial Porter.
We needed to present stock options that both highlighted the intricacies of the artwork and positioned the product as premium, while keeping in mind that anything chosen needed to be qualified for their bottling line.
After an intensely collaborative effort, we used the reflectivity of a lightweight, wet-strength metallized paper with carefully selected ink knockouts to give the stormy scene some perceived movement. The finished product is a visually stunning package that captures the high-end essence of this barrel-aged brew.
