Keep Your Cool: Protecting Your Labels in the Summer Months

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Summer is upon us, and with it comes the joys of warm weather, outdoor activities, and refreshing cold beverages. Whether you’re hitting the beach, or lounging poolside, one thing is certain…your cooler will be packed with icy drinks to keep everyone cool and hydrated. But as the temperatures rise and condensation forms, ensuring your beverage labels stay intact and readable is crucial. The answer lies in waterproof Pressure-Sensitive Labels, Shrink Sleeves, and water-resistant Wet Strength paper labels – built to brave the elements.

Let’s explore some of the ways you can be sure your drinks stay cool and your brand stays hot.

Pressure Sensitive Labels:

Pressure-sensitive labels (PSL) on white, clear, or metallized film are an excellent choice for bottled beverages and beer due to their 100% waterproof nature. Water-resistant PSL paper labels are also an option however, they do not offer the same durability. To make sure your labels stay put even in the iciest coolers, it’s important to choose adhesives that are designed for these conditions. With the right materials and adhesives, you can have confidence that your labels will look great and last a long time on your beverage products.

Shrink Sleeves:

Shrink sleeves are a perfect solution for uniquely shaped containers like sports and wellness drinks or cans. They are 100% waterproof and require no adhesive, making them incredibly convenient and durable. One of the great benefits of shrink sleeves is that the inks are printed on the inside, protecting them from wear and tear.

Wet Strength Paper Cut-&-Stack Labels:

When it comes to Cut-&-Stack Labels, we consider them ‘water resistant’, not waterproof per se. To stay put in wet and moist environments, choosing adhesives that are designed for these conditions is key. With the right setup, paper labels can provide a budget-friendly and attractive solution for your beverage products. Ideal for bottled beverages and beer, Wet Strength C&S labels could be a perfect fit for you and your product. Offered in coated or uncoated depending on your brand and product.

 

 

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