We partnered with our friends at Empire Brewing to put a unique spin on their small batch New England Style IPA, Particle City

Challenge:

To showcase DWS’ branding, printing, and packaging capabilities, we put ourselves to task to see what’s possible when we push all these capabilities to their fullest potential.

Solution:

Using a full wrap shrink sleeve gave us the most real estate to create a seamless, immersive experience. Full and tinted knockouts, along with multiple Pantone colors, and a spot matte+gloss finish added even more life to our scenes, resulting in a bustling, 10-color metropolis!

Particle City shrink sleeves were conceptualized, illustrated, designed, printed, and applied in-house.

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