SweetWater was seeking a printing partner who could offer a proactive, consultative approach to their business, not simply, and quote, another ‘label factory.’


We needed to present solutions to help elevate SweetWater’s branding across all packaging while still respecting their brand equities and maintaining existing economics.


Our team worked closely with SweetWater’s Art Director to fine tune their hero trout through a series of intricate color enhancements, custom Pantones, and a spot matte + gloss varnish treatment. A specialized wet-strength paper kept material costs down, while allowing for the expanded gamut inks and effects to shine, so that the fish nearly jumps off of the label. The finished label is a work of art, staying true to their slogan, ‘Don’t float the mainstream!’