MatchaBar was looking to both push the limits with their packaging and seek innovative ways to communicate their playful and witty messaging to customers.
We needed to figure out a way to deliver 25 unique messages across 5 sku’s within their current specs, while ensuring that distributors received an assorted selection.
This was a perfect opportunity to utilize the advantages of our Digital+Flexo Hybrid press. The digital engine accommodated the variable data requirement, while the flexo capability allowed MatchaBar to continue to use their specified Pantone colors. We used a white opaque BOPP film with a matte lamination for complete water resistance, exceptional durability, and a silky smooth tactile experience. Innovation with no compromise in quality. We like that. So does MatchaBar.
