Particle City

We partnered with our friends at Empire Brewing to put a unique spin on their small batch New England Style IPA, Particle City


To showcase DWS’ branding, printing, and packaging capabilities, we put ourselves to task to see what’s possible when we push all these capabilities to their fullest potential.


Using a full wrap shrink sleeve gave us the most real estate to create a seamless, immersive experience. Full and tinted knockouts, along with multiple Pantone colors, and a spot matte+gloss finish added even more life to our scenes, resulting in a bustling, 10-color metropolis!

Particle City shrink sleeves were conceptualized, illustrated, designed, printed, and applied in-house.

What we did

  • Custom Pantone colors
  • Full Wrap Shrink Sleeve
  • Flexographic 7-Color Printing
  • Spot Matte + Gloss Finishing
  • Full and Tinted Knockouts
  • On-Site Technical Support